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Lana Pummill

Virtual Assistant Coach, Mompreneur, Motherhood

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    Virtual Assistant & Mompreneur

    lanapummill

    lanapummill

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    Feb 27

    Open
    “Brothers don’t necessarily have to say anything to each other – they can sit in a room and be together and just be completely comfortable with each other.” – Leonardo DiCaprio⁣⁣
⁣
#entrepreneur #mompreneur #smallbusinesstips #onlinemarketing #momlife #selfcare #bossbabe #wahm #sahm #momlife #boymom #momsofinstagram #momlifeisthebestlife #motherhood #hustle #bossbabes #success #documentlife #savvybusinessowner #beyourownboss #bossmom #bebold #brothers #brotherlylove #bestfriends #illuminatechildhood #children #entrepreneurlife

    lanapummill

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    Feb 27

    Open
    Branding is so much for than pretty colors, fancy fonts, and a cute logo. It is about creating something amazing that catches the eyes of your ideal clients. The key is to remain true to yourself. As a virtual assistant, YOU ARE THE BRAND. I interact daily with most of my clients. It makes no sense for me to present a version of me that doesn’t really exist. Be true to yourself, and your ideal clients will find you.⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach

    lanapummill

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    Feb 25

    Open
    Sometimes, when my little guys are sleeping...I still look at them and think...⁣"wow! I made that!" ⁣⁣
⁣
Feeling grateful to God for my many blessings this morning and getting a little bit longer to drink my coffee alone this morning!⁣
⁣
⁣⁣#boymom #motherhood #momblog #momlife #mommyblogger #momsofinstagram #momlife #momsofinstagram #letthembelittle #motherhoodunplugged #uniteinmotherhood #mompreneur #childhoodunplugged #moms #modernmotherhood #momboss #wahm #sahm #making_memories #our_everyday_moments #ourtinymoments #brothers #bestfriends #brotherlylove

    lanapummill

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    Feb 24

    Open
    𝗖𝗿𝗲𝗮𝘁𝗲 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀⁣
Creating templates that go with your brand is a huge time saver. Whether you work alone or you are going to be handing over graphics to your staff, templates are a huge help. For your staff, templates show them exactly what you want, which leaves little room for confusion. If you work alone, templates can still save you a LOT of time when creating graphics for your website, blog, social media, etc. As a busy mom, wife, and business owner, I am always looking for ways to save me time!⁣
𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀⁣
I have probably already said this a hundred times all over my blog. However, it is still the truth! Consistency matters! Your branding needs to stay consistent! It doesn’t matter if it is online or off. Your social media, website, physical store, email sign-off, etc., should all be the same. No matter what, you want to promote the same message. You want your clients, your followers, etc., always to know it is you. The same goes for your brand voice. Blog posts, books, podcasts, videos, etc., should all have the same flow and voice.⁣
𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗜𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴⁣
This last tip is probably obvious but still needs to be said. It is crucial to make sure you deliver on the promises that your brand makes. Word gets around fast, and not delivering on your promise can kill your business before it even gets started. In fact, I try to always over-deliver! However, if I can’t do that, I still make sure I give them exactly what I promised them. To be completely transparent with you, 3 of my 6 clients right now came to me because of my other clients’ referrals. If they aren’t happy with your work, they won’t share your information with their friends and colleagues.

    lanapummill

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    Feb 24

    Open
    Let’s be honest, sometimes our significant others can walk a fine line with our nerves. This is true in any marriage. However, if you add kids and being stuck at home (quarantine, anyone?) then you can bet you are both going to be annoyed by the other at least once a week…ok, at least once a day. HAHA! I don’t know about you, but date nights are always a good way to recenter your relationship and remember why you fell in love. Remind each other that you are a team. However, with parenting and the new challenges that have come about today, it is hard to imagine a regular date night. So I have put together a list of stay at home dates for parents.⁣
⁣
1. Exercise Together⁣
2. Dinner at home, cooked by someone else.⁣
3. Dance⁣
4. At-home wine and cheese tasting⁣
5. Cook Together⁣
6. Trip Around The World⁣
7. Theme Night⁣
8. Upgraded TV Time⁣
9. Breakfast In Bed⁣
10. Living Room Campout⁣
11. Game Night⁣
⁣
For more: ⁣
https://lanapummill.com/2020/04/11/stay-at-home-dates-for-parents/⁣
Or⁣
Click the link in the bio!! 👆👆⁣
⁣
#marriage #romance #dating #dateideas #businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #socialmediamanager #socialmediastrategy #socialmediamanagement #socialmarketing #socialmediaexpert #socialmediaconsultant #brandmanagement

    lanapummill

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    Feb 23

    Open
    What is something I think you should know?⁣⁣⁣
⁣
Build a support system! This is HUGE!! I can tell you that if I hadn't had a support system of fellow bloggers or mompreneurs, then I would have quit early on in this adventure. It was so crucial to have some people that I could vent to or bounce ideas off of! The brutal truth? Often, people who aren't into blogging or fellow mompreneurs aren't going to understand your dreams, concerns, fears, doubts; this is why it is essential to have people in the same boat as you. ⁣
⁣
⁣⁣I am here for you if you need someone to reach out to for advice or inspiration. ⁣
⁣
You can do this, Mama!⁣⁣⁣⁣
⁣
#entrepreneur #mompreneur #smallbusinesstips #onlinemarketing #momlife #selfcare #bossbabe #wahm #sahm #momlife #boymom #momsofinstagram #momlifeisthebestlife #motherhood #hustle #bossbabes #success #womeninbusiness #ladyboss #mommylife #parenthood #beyourownboss #momboss

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    Feb 22

    Open
    So are you ready for spring? Or are you still enjoying the winter where you are? ⁣
⁣
I love winter, but we don't really get much of one here in Texas. ⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach #winter #spring

    lanapummill

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    Feb 22

    Open
    Today has been amazing!! I have already had the chance to listen to @jamiekernlima @chrissymetz and @melrobbins of The 5 Second Rule. It’s so inspiring and I can’t wait to absorb more!! Thanks to all the speakers for sharing their truths and keys to becoming unstoppable!! ❤️ #becomingunstoppable #believeitbook #jamiekernlima #inspiration #chrissymetz #melrobbins #5secondrule #bookstagram #lanapummill #virtualassistantcoach #businesscoach

    lanapummill

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    Feb 22

    Open
    I remember a time where I would slide into bed at night, tired but wide awake, feeling trapped, unsatisfied, guilty, wondering if I was a good mom and that I just didn't have enough time in the day. ⁣
⁣
I would cry in the shower or in my car because I didn't want my husband or kids to see me break. I knew there had to be more to life than this. I often wondered where did that woman go that knew what she wanted and went and got it? Where was the woman that oozed confidence in her walk, talk, words, and smile? I would catch glimpses of that woman in the mirror while brushing my teeth, somewhere behind the mom-bun, milk-stained stretched out t-shirt and 3-day old yoga pants. I would feel her nudging at me to let her out, as I stared out the window while driving to run the millionth errand of the week. ⁣
⁣
It doesn't have to stay that way, Mama. I can help you close the door on survival mode and start thriving. Together, we can find that woman again. ⁣
⁣
You can have it all, Mama...and still rock those 3-day old yoga pants, while making money from your living room.⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach

    lanapummill

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    Feb 20

    Open
    One step you should not skip when it comes to branding for virtual assistants is: ⁣
⁣
𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲⁣
One of the most important things you can do for your business (brand) is to KNOW your audience. If you want to attract a certain clientele base, you have to know the people you are trying to reach. Ask yourself the following questions:⁣
* Where do they hang out online? Pro Tip: Facebook groups are a GREAT place to start!⁣
* Male? Female? Doesn’t matter?⁣
* What do they do for a living?⁣
* Moms? Dads? No kids?⁣
* Do they have financial troubles? Average? Above-average?⁣
* What are their MAIN frustrations? What problems do you want to solve for them?⁣
⁣
Once you have established your customer avatar (ideal client), you will know exactly how to find them and talk to them. Don’t get me wrong. It is still going to take A LOT of work. However, this gives you a great starting point. At least you won’t be trying to sell dogs to cat lovers, or at least that was the metaphor given to me when I started out on this journey.⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach

    lanapummill

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    Feb 20

    Open
    Do something every day that brings you closer to your goal. No matter how small or how large the step. ⁣
⁣
What are you going to do today to get you closer to your goals? ⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach #socialmedia #goals #socialmediaexpert

    lanapummill

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    Feb 18

    Open
    Let's continue our discussion on branding tips for virtual assistants.⁣
𝗠𝗮𝗸𝗲 𝗔 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗞𝗶𝘁⁣
Something that really helped me when I was trying to put my brand altogether in a “neat little box” was when I made myself a Branding Kit. It was super easy to create in Canva. Below you will find an example of a Branding Kit for a fake business. It is very close to how I made mine. It is nice to have your branding details altogether and close by, especially when you start. As a stay-at-home mom, doing homeschooling, expanding my business, and working on creating my own online courses…let’s say my brain is a little scattered, to say the least. So it really helps to have everything written down and close at hand. You should see my desk; it is a sea of sticky notes!⁣
⁣
𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗔 𝗧𝗮𝗴𝗹𝗶𝗻𝗲⁣
What is a tagline? Simply put, a tagline is a summary of how you help your clients. For example, my tagline, or brand bio, as I like to call it, is “I help moms who struggle with inspiration, finances, and identity crisis by giving them the tools to step out of survival mode and into thriving mode with confidence and grace.” It is a great idea to include your tagline in your bio for your social media platforms.⁣
⁣
𝗖𝗿𝗲𝗮𝘁𝗲 𝗔 𝗠𝗼𝗼𝗱 𝗕𝗼𝗮𝗿𝗱 𝗙𝗼𝗿 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻⁣
Have you ever heard of a mood board? A mood board is a collection of anything that connects to what you want to convey in your brand. I have a mood board on Pinterest that I have set to private. Anytime I am browsing Pinterest and find something that inspires me, I add it to my mood board. You could try searching for the words you use to describe your brand or the colors and fonts. See what comes up! If anything catches your eye that speaks to your brand’s look and feels, save it to your mood board! A mood board is a great tool to get your creative juices flowing!!⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach  #successcoach #mindset #socialmediacoach #bizcoach  #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach

    lanapummill

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    Feb 17

    Open
    Do more things that make you forget to check your phone! ⁣
⁣
YES! So true. I know that when you run your own business, especially a business that relies so heavily on tech and social media, it can be hard to put your phone down. However, if you don't put your phone down from time to time, you will miss out on life around you. ⁣
⁣
One thing that always makes me put my phone down is spending time with these two sweethearts. They are the reason I do what I do. ⁣
⁣
What are you going to do today that will make you forget to check your phone? ⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach #family #familytime #makingmemories

    lanapummill

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    Feb 16

    Open
    Let's continue our discussion on branding tips for virtual assistants. ⁣
⁣
𝗣𝗵𝗼𝘁𝗼𝘀⁣
Just like colors and fonts, images evoke certain emotions. Pictures are a great and easy way to tell the story of what you want to deliver to your ideal customers. Remember, they need to be consistent with your tone and flow with the colors and fonts you have already decided on.⁣
⁣
For example, if you teach online yoga classes, you will want photos of people doing yoga. You aren’t going to want pictures of people chillin’ on the couch watching Hulu. Or if you are a work from home mommy blogger, you will want pictures of women at a laptop or home office.⁣
⁣
𝗖𝗿𝗲𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗟𝗼𝗴𝗼⁣
Next step, you should start thinking about your logo. This is really up to you and how you want to be seen. Some logos are straightforward, just letters or a single image. However, if you don’t feel comfortable, you can always hire someone to create your logo for you.⁣
⁣
What was I taught about logos? I was taught that simple is better. However, the logo is tied to your brand and personality, so I really think it is up to your own personal preference. I do recommend to keep the following things in mind:⁣
* You might want to stick to just 1 or 2 colors because too many can be overwhelming and take their eye off of what you really want them to see.⁣
* Also, consider the mobile view, not just the laptop view. Avoid overly complex logos that could be tough to read/see on a mobile screen.⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach

    lanapummill

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    Feb 15

    Open
    𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗣𝗮𝗿𝗲𝗻𝘁𝗶𝗻𝗴⁣
⁣
The truth is I rarely get to pee alone. They will find you. Seriously fingers clawing under the bathroom door. I feel like I went 10 rounds with Mike Tyson some nights after I put them to bed. They will stare at you in the middle of the night until you open your eyes, say a bad word, and then have to remind them not to say the word you just said. You will have amazing Friday and Saturday nights of laundry and mopping up bathwater (oh yeah). Their dirty, sticky hands will always find the new shirt that you have only worn once. You will step on blocks and toy cars in the middle of the night and swear they are going in the trash the next day.⁣
You will have nights where you sit by their beds and rub their backs and little tummies and night after night of “just one more story, mommy.” Lots of accidents. Lots of messes. You will eventually wake yourself up at night singing the Paw Patrol theme song or most recently for me “Baby Shark….” Your new things won’t look like new things for long. You will find a sippy cup with milk in it under the couch. Word of advice. Don’t open it!! Just throw it away. Trust me.⁣
I think my response can still be boiled down to what I told my friend. Being a parent really is the best thing that has ever happened to me because even in all the chaos, the messes, the dirty smells, the pee, you have moments where they look at you with such love and your heart skips a beat.⁣
Moments where they reach for your hand and look to you for guidance. The first time they say “mama” or tell you they love you. Times where they draw you a picture or make you a flower out of play-doh. The times where they come up to you and say “you the best mama,” for no reason at all. Early Saturday morning cartoons. Late-night cuddles to scare the monsters away. Playing in the sprinkler and moments where they make you feel like a kid again. Those moments definitely overshadow the messy ones. My boys are my greatest accomplishments.

    lanapummill

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    Feb 15

    Open
    “Worry never robs tomorrow of its sorrow, it only saps today of its joy.” – Leo F. Buscaglia. ⁣
⁣
I used to worry about launching my course. I was so afraid that no one would buy it because what makes me an expert on building your own virtual assistant biz until I realized it was holding me back from succeeding. If I don't launch, I will never know. So my goal is to launch by the end of April. ⁣
⁣
Is there something you need to let go of?⁣
⁣
#businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #virtualassistant #momlife #mompreneur #womeninbusiness #rebrand #smallbusiness #bosslady #ladyboss #coachinglife #careercoach

    lanapummill

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    Feb 14

    Open
    Happy Valentine's Day!! ❤❤❤⁣
⁣
#valentines #valentinesday #marriage #romance #dating #dateideas #businesscoach #mindsetcoach #virtualassistantcoach #productivitycoach #successcoach #mindset #socialmediacoach #bizcoach #bizcoachforwomen #brandingdesign #successmentor #lifestylecoach #businesscoaching #femalebusinesscoach #9tothrive #socialmediamanager #socialmediastrategy #socialmediamanagement #socialmarketing #socialmediaexpert #socialmediaconsultant #brandmanagement

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    Feb 13

    Open
    I was asked recently, “what is parenting like?”⁣
⁣
Well, it is NEVER a dull moment.⁣
⁣
I gave my usual answer, “it is the best thing that has ever happened to me.”⁣
⁣
As the day went on, I just couldn’t get that question out of my head.⁣
⁣
𝗠𝘆 𝗙𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝗔𝗯𝗼𝘂𝘁 𝗕𝗲𝗶𝗻𝗴 𝗔 𝗠𝗼𝗺- 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻⁣
I will be full of joy, happiness, and love for my kids at all times, no exceptions. I might as well be telling you that animals come into my house and help me clean, just like Snow White and Cinderella. Bahahahahaha!!⁣
⁣
𝗠𝘆 𝗙𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝗔𝗯𝗼𝘂𝘁 𝗕𝗲𝗶𝗻𝗴 𝗔 𝗠𝗼𝗺- 𝗥𝗲𝗮𝗹𝗶𝘁𝘆⁣
Some days are really hard. Some days I cry and some days I want to scream. I am full of doubt, fear, stress, anxiety, loneliness, moments of guilt because I find myself wishing I could be selfish again, and thinking “oh, man! I must be messing these kids up!” But, and this is a big BUT, in between those days are days full of love, giggles, lots of hugs and kisses, moments of pure bliss, cuddles, and kissing away boo-boos.⁣
⁣
#entrepreneur #mompreneur #smallbusinesstips #onlinemarketing #momlife #selfcare #bossbabe #wahm #sahm #momlife #boymom #momsofinstagram #momlifeisthebestlife #motherhood #hustle #bossbabes #success #documentlife #savvybusinessowner #beyourownboss #bossmom #bebold #parenting #parenthood #parentingtips

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    Feb 13

    Open
    Let's discuss some more branding tips today. ⁣
⁣
𝗦𝗲𝘁 𝗬𝗼𝘂𝗿 𝗧𝗼𝗻𝗲 (𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱)⁣
First, you need to define your brand, set the tone you want for your business. Here are a few questions you should ask yourself when defining your brand:⁣
* What is your ideal customer?⁣
* What qualities do you want to be known for?⁣
* Why do you do what you do?⁣
* Why did you start this business?⁣
* What is your ultimate career goal?⁣
* What do you want to offer your clients?⁣
* How can you stand out from similar businesses?⁣
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Your brand tone is the look and feel of your brand. It is what people think/feel when they think of your business. Sunny and happy? Cool and calm? Clean and modern? Dark and techy?⁣
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𝗣𝗿𝗼 𝗧𝗶𝗽: Write down three words that you want your brand’s tone to be. These words will come in hand for the next step.⁣
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𝗖𝗵𝗼𝗼𝘀𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗹𝗼𝗿𝘀 𝗔𝗻𝗱 𝗙𝗼𝗻𝘁𝘀⁣
This is my favorite part. Time to be creative! Have you ever noticed that specific colors bring out certain feelings? You want your colors to be in line with your brand’s tone. Typically, graphic designers recommend that you pick up to 3 colors, and then 1 or 2 neutral shades. Make sure that you write down the hex-codes of your color choices. This way, you will always be able to find your color, no matter what program you are using.⁣
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Next, you should focus on finding the fonts you want for your brand. Your fonts help set the mood. Keep in mind that you need to choose a font for your heading, body, and logo. There are so many different fonts to choose from, such as Times New Roman or Dancing Script.⁣
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    Feb 11

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    Here are a couple more ideas for affordable ways to say "I Love You." ⁣
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𝗖𝗿𝗲𝗮𝘁𝗲 𝗔 𝗠𝗶𝘅𝘁𝗮𝗽𝗲⁣
If you grew up in the 1980s, then you know the mixtape used to be the ultimate way to show you care without spending a bundle. Make sure to include some great love songs, from all decades, and songs that remind you of your significant other. You can create a playlist on YouTube or Itunes or Spotify if you have a membership. While you have the music going, you could reenact your first dance from your wedding or the first time you danced together.⁣
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𝗗𝗮𝘆 𝗢𝗳𝗳⁣
Give your significant other a day off. They can spend the time however they want and you can pick up their chores for a day.⁣
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I hope this list has inspired you to be creative and think outside the heart-shaped chocolate box. You can say “I Love You” without spending the car payment!⁣
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