When I look over my blog posts from two years ago, I’m slightly horrified! Don’t get me wrong. I have always loved to write, but blogging isn’t the same as sitting down and knocking out a school paper 3 hours before it’s due or journaling at the end of your day. The truth is you can work your tail off to get blog clicks, but if you don’t have the blog content to back up your promises, the readers won’t share your work, and they definitely won’t return. These tips to write a high-quality blog post are tips I learned over the last couple of years, and I wish someone had keyed me in on them when I first started blogging.
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Tips To Write A High-Quality Blog Post
Components Every Blog Should Have
Let’s start with the basics. If you are a beginner or haven’t even launched your site yet, here are some components that every successful blog needs to have.
- About Me Page
- Contact Page
- A logo
- Make sure your blog is mobile-friendly
- Social Media Icons (you want your readers to follow you on Social Media)
- A place to comment on posts
- Blog Categories
- A form to join your email list
- Related posts and latest posts listed
- Secure (and trusted) website hosting
Research And Pick A Quality Topic
Blog content research is vital when it comes to blog traffic. Reading other blogs and checking out forums is a great place to start. However, there are also a bunch of tools available to help you out as well. Here are a few examples:
Focus on topics that fit your niche and target audience.
Create An Engaging Title
Let me just say that engaging titles are almost more important than the content itself. Titles are what hooks your readers! You want to entice your readers with solutions, promises, and emotions (depending on your niche.)
Engaging titles need to be clear, hook your audience, and leave them wanting more and eager to read your work. Here are a few more tips for picking a fantastic title:
- Pick a hot topic to write about
- Put yourself in your readers’ shoes
- Tease (don’t give away all the good stuff in the title)
- Do not over-promise and under-deliver
- Be concise
- Develop a style (your voice) and stick with it
Research And Take Notes
Now that you have researched popular topics and made your decision on what your blog post is going to be about, it’s time to do more research! Make sure that you take notes and mark what needs to be highlighted in your post. Sometimes during my research, I jot down a rough outline.
Create An Outline
The next step is to create an outline. I like to outline my post in Gutenburg. I usually start by writing my opening and closing, including any related posts, marking where I want specific images to go, and then I create headlines with my main points. Here is a rough example of an outline, however, please, remember to do what works best for you, your readers, and your writing style:
- Body of the post (at least 3 main points)
Tips For Writing A Great Introduction
Once you have decided on an engaging title that will entice your readers, it’s time to write an introduction that will really draw them in. I’ll be honest, readers can be fickle. Most readers come to blogs to get quick answers (not all, but most). Most of your readers are seeking out your blog posts in search of a solution to a problem. How can you fight to keep your readers? A good start is by writing an introduction that doesn’t disappoint.
A common mistake that I notice a lot is when bloggers try to sound too “know-it-all” in their introductions. I like to always put myself into my readers’ shoes. Yes, I want to sound like I am well informed and someone they can trust to share and take advice from. However, I never want to look like I believe that I am above them or better than them. Which leads me to another tip…
You need to find your character, find your voice. Once you find your style, you want to trigger the emotions of the readers. You want them to feel your words and be pulled down the page, wanting more with each and every word. How can you do this?
- Open with a question or thought.
- Do not be too wordy! You can lose many readers this way.
- Set a pace
- Hint at your final destination (what will they learn? What will they gain?)
Body Of The Post (Make It Scannable)
I like to remind myself that it is vital to over-deliver. Why? Because if you want readers to return, look forward to your posts, and share your work, then you will over-deliver. The quickest way to lose readers is by under-delivery on what you promise.
A huge piece of advice that I wish I had been given early on in my blogging journey is to make your posts scannable.
What do I mean by scannable?
Readers, in general, are scanners because they have such a large amount of information at their fingertips that they don’t always take the time to read every single word. Also, if you are like me, I have two little ones at home, and I can’t always take the time to read every little thing…so I scan articles. If I see that they are a lot of GREAT information, then I will pin it or bookmark it to return to later. I keep this in mind when I am writing a post. Here are some ways to make your posts scannable:
- Use subheadings
- Shorter paragraphs
- Bullet points
We live in a time where there is a TON of information available. Let’s face the facts, you must be unique, or you are going to lose readers. Try to add unique perspectives and personal experiences to your post to make yours different than the other posts on the web.
Things To Keep In Mind For The Body Of The Post
Do your best to follow a formula. Consistency equals a better reading experience for your reader. Don’t be afraid to give away too much information. You want your readers to feel like you are a generous blogger. Generosity will bring your readers back. I promise!
I get that a lot of bloggers feel like if they give away too much FREE information, then you won’t get anyone signing up for your course, e-book, etc…however if you set yourself up to look like an expert in your field then you will have people still sign up for your paid product.
Tips For Writing A Great Closing
It’s essential to start and finish strong. The closing of a post is where I like to remind my readers that I believe in them. Reignite that emotion that I tapped into in the opening of the post. Here are a couple of tips for writing a great closing:
- Motivate your readers
- Give your readers a final pep talk
- Avoid giving new information (don’t be confusing-wrap it up!)
I always try to put myself back in the shoes of my readers. What will their life be like if they follow my tips? How will my post make them feel? I also like to remind them that we are in this together. That I am just like them. A writer. A mother. That I am just trying to stay sane while working from home so that I can help financially support my family. The closing is one last chance for me to say, “I get you. I see you. We can do this together.”
Be Effective With Your Images
Readers need visual stimulation when it comes to blogging. It’s imperative to include images in your posts. However, you need to be effective with your pictures. Images can help break up your text. Like I mentioned above, readers like to scan when it comes to posts, and images make your post more visually appealing when it comes to scanning.
Images can make difficult topics easier to understand with the use of charts, infographics, tables, etc…
You MUST edit! If your post doesn’t read smoothly, you will lose readers. An easy way to edit your work and find mistakes is to read your blog post aloud or allow someone you trust to read it and give pointers. Here is a checklist I like to follow for editing:
- Be concise (not too wordy)
- Don’t lecture
- Show some emotion
- Be clear, speak their language.
- No abrupt changes in topic
- Be consistent
- Check grammar
- Check your wording
A lot of times, even after I make my edits, I walk away for a bit before I hit publish. By walking away, I give myself time to develop fresh eyes. Then I come back to read the post one last time, make a few more edits (if I find some) and then I hit publish.
Blogging can be a battle, and it’s not for the faint of heart. However, it can be so rewarding and worth the hard work when you start seeing results. You can get lost down the rabbit hole of blogging when it comes to SEO, promotional tips, affiliate marketing, etc… However, I am here to tell you that none of that will matter if you can’t write a quality blog post.
The good news is that writing a high-quality post can be a learned skill. Hopefully, these tips for writing a high-quality blog post can help you get ahead in the blogging game. Do you have suggestions for writing a high-quality blog post? I would love to read about them in the comments. I am always up to learning new tips and tricks!
Happy Blogging, my friends!
“But those who hope in the LORD will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.” Isaiah 40:31